28 Apr 23

Our safety & well-being communication tool sparks a continuous conversation in our sites

today, on World Day for Safety and Health at Work, we are proud to share that our safety & well-being communication tool, launched in 2021, keeps safe behaviour top of mind with our associates.

World Day for Safety and Health at Work

As the most common cause of accidents is unsafe behaviour, we decided to enhance our safety programme ‘I CARe, U2?’ with additional tools. Here, we have put our focus on Peer2Peer interaction, dialogues and constructive feedback on safe or unsafe behaviour amongst all our associates, individually and as a team, to spread safety leadership and attitudes.

I CARe application

The user-friendly ‘I CARe’ application allows associates to make Peer2Peer registrations on safe or unsafe behaviour. With this tool, we want to promote a work environment where exchanging experiences and ideas is only natural. This safety tool sparks a continuous conversation about safety by encouraging 'on the spot' registrations, that everyone can easily register this on their iPads or operating screens.

The 'Peer2Peer' tool was implemented in all of our sites as of 2022. With success, as our associates registered more than 13,000 safety interactions in the course of last year. This means that, on average, 53% associates registered at least one interaction per month. Group HSE Manager Rudi Ronneau: "Taking in account the rising amount of registrations, we can state that the Peer2Peer mindset was successfully adopted."

production people

The basics of Peer2Peer:

🗣 In the event of unsafe behaviour, we ask to react and give constructive feedback. New safety ideas and positive feedback on safe behaviour are also highly valued.

🗣 Each P2P registration records the location, the topic, the observation, and the type of interaction.

🗣 The reporting is anonymous. Our ‘no name, no blame’ concept ensures an emotionally safe atmosphere, where people feel comfortable to make a contribution and to engage in dialogue with their peers.

🗣 It's a handy tool for site managers as they can also use this to propose improvements on the reported safety topics.

quote Rudi Ronneau

Enhancing lives - new detail

Safety and well-being is one of the goals in our sustainability commitment of Enhancing Lives.

This news update is an extract from our Annual Integrated Report, that was published as a warm invitation to get to know us. Join our journey to shape a tasty future sustainably! 

Annual Integrated Report cover 2022

>> Read our Annual Integrated report 2022

About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Margarines, Culinary Oils & Fats (MCOF). We are known for supplying innovative and high-quality products. 

In 2022, Vandemoortele realised a turnover of around EUR 1.7 billion with 4,600 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to approximately 70 countries worldwide.

News & Media Contact

Marc Croonen