20 Dec 16

Vandemoortele launches a new corporate identity

Vandemoortele launches a new corporate identity to clarify our promise to our customers and to inspire all of our stakeholders.

Our new Corporate Identity is created to convey that we’re a people’s business, customer centric and passionate about food and taste.

We added a visual icon to our brand name. Nature is a wonderful source of goodness.  Our visual icon symbolizes naturalness and growth - the promise of progress. The colours of the icon represent the diversity of taste, on a cultural as well as a personal level. We celebrate cultural authenticity. We cater to local taste and we’re open to developing tailored recipes.

Our new corporate identity paves the way for digital marketing. To step up our game we kick off with a new website. We’re determined to create valuable content to inspire our stakeholders. Whether video, audio, animatics, infographics or in writing, whatever best suits evolving needs. To help our customers build their businesses.

About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Plant-Based Food Solutions. We are known for supplying innovative and high-quality products. 

In 2022, Vandemoortele realised a turnover of around EUR 1.7 billion with 4,600 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to approximately 70 countries worldwide.

News & Media Contact

Marc Croonen