Vandemoortele and MARS® have brought together the best ingredients and developed a donut that makes everyone happy.

MARS donut

The new MARS® Donut is a cocoa flavoured donut enriched with 14% of MARS® ingredients. The coating is - of course - also made of MARS® chocolate. To complete the donut perfectly, it was decorated by small chocolate drops and caramel-tasting stripes over the donut.


Eager to take a bite? The new MARS® donut hits the stands this month: May 2023. Our current selected countries are:
🍩 Italy
🍩 France
🍩 Belgium
🍩 Germany
🍩 Austria
🍩 Switzerland

In order to reach all interested customers, MARS® and chocolate lovers will find this product in the retail sector as well as in the broad environment of the out-of-home market. Our donuts are ready to serve: simply defrost the donuts at room temperature. The donuts are offered in a 2-pack flow pack as a branded packaging variant, but also in a 12-pack tray.

This donut doesn't only tastes MARS®-tastic, it also offers a galactically good eye-catcher and recognition value.

About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Margarines, Culinary Oils & Fats (MCOF). We are known for supplying innovative and high-quality products. 

In 2022, Vandemoortele realised a turnover of around EUR 1.7 billion with 4,600 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to approximately 70 countries worldwide.

News & Media Contact

Marc Croonen