19 Jan 24

Our frozen cakes win Discovery of the Year 2024 award in Poland 🥇

We are proud to announce our patisserie product range has won a unique distinction in Poland: the Consumer Award in the category ‘Discovery of the Year 2024’.

Consumers named our Vandemoortele frozen cakes in the Patisserie category while answering this question: “What brand do you consider to be the best and would you recommend it to others?” This victory made us the winner of a special prize: the Discovery of the Year! Winning this title in the Patisserie category is particularly important to us because it is assigned by our consumers.


We believe people should enjoy their every day food, from breakfast to dinner, from healthy lunches to indulgent moments. We offer convenient solutions for professionals and products the consumer can trust. One of our stars in the frozen Bakery Products category, is without any doubt our delicious cake - available in many mouth-watering flavours.



The Consumer/Customer Laurel, better known in Polish as Laur Klienta, is one of the first and at the same time the most important consumer certificate in Poland. The Discovery of the Year category was created for innovative products that have been on the market for a relatively short time, but are already winning the hearts of customers. It also applies to products that have been covered by a new, interesting and effective advertising campaign, have undergone a marketing facelift (new packaging, etc.) and/or have been indicated for the first time by consumers in the nationwide Consumer/Customer Laurel project. 

cakes to go - our people

About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Plant-Based Food Solutions. We are known for supplying innovative and high-quality products. 

In 2022, Vandemoortele realised a turnover of around EUR 1.7 billion with 4,600 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to approximately 70 countries worldwide.

News & Media Contact

Marc Croonen