On World Compliment Day, we are zooming in on our ENHANCING LIVES Ambition, one of the three goals shaping our company's sustainability strategy. In this, we are  positively encouraging safety and well-being at work.

enhancing lives - detail

As validation is a key component of job satisfaction and motivation at work, we have introduced hero cards to encourage all Vandemoortele associates to regularly treat colleagues to a compliment. 

At Vandemoortele, we foster the well-being of our associates. Not just for the sake of fulfilling our ambitions. We have a moral duty to enable our associates to optimise their well-being. Group Communication Manager Flore Couvreur underlines the importance of validating your employees: "Promoting the well-being of our associates also means encouraging them to appreciate and recognise each other for who they are and for the work they do. It is a small gesture, but with a big impact. A sincere compliment, written, spoken or with a smile is that pat on the shoulder we can all use from time to time to keep motivation high, create a good atmosphere and make us feel valued. "

Flore Couvreur

Picture: Flore Couvreur, Group Communication Manager, developed six colourful hero cards, linked to our well-being programme.



Flore Couvreur: "Well-being is a highly personal matter: what makes one person happy may not work for another. That is why we ask our people to reflect on what their preferred flavours are. To allow for a tailored approach, we have identified seven aspects or ‘pillars’ of well-being: culture & values, physical health, mental health, social contact, development opportunities, the ABC of work happiness and good leadership. These pillars are embedded in our entire organisation. In our ‘Add Flavour’ campaign, the seven pillars of well-being are represented as parts of a lime wedge."

A sincere compliment is that pat on the shoulder we can all use from time to time.

Bring sunshine on a cloudy day. Be a well-being hero.

We believe heroes do great things. Even the smallest thing can be great. Like saving a dehydrated plant at the office. Or writing a card to your colleague. Maybe you missed them, maybe they did something admirable, maybe you appreciate them as a friend, or maybe you’d just like to have lunch together. Whatever it is, by simply sharing your thoughts, you can let the card do the rest.



Have a happy World Compliment Day!

Hero cards overview

 

About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Plant-Based Food Solutions. We are known for supplying innovative and high-quality products. 

In 2023, Vandemoortele realised a turnover of around EUR 1.9 billion with 4,080 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to 72 countries worldwide.

News & Media Contact

Marc Croonen

marc.croonen@vandemoortele.com