In the past years, we've worked on a stricter Clean Label® definition. This is to make sure that we always meet our customers' and consumers' expectations on transparent, healthy and cleaner products.
Time to get to know some of those Clean Label® products a bit better.
Following the changes in our definitions, we have adjusted our Clean Label target for 2025, from 83% to 80% for our Bakery Products business line.
We only grant Clean Label® to the food products whose list of ingredients contains:
- no artificial colorants
- no preservatives
- no hydrogenated oils or fats
- no high fructose corn syrup
- no chemically modified starch
If needed for functional reasons, only natural flavours and few additives are present.
Only the following 4 additives will be permitted for functional reasons under our Clean Label® definition:
- Carotenes (E160aii/iii)
- Ascorbic acid (E300)
- Lecithin emulsifier (E322)
Read more about our position and details on the different ingredients in the dedicated page
👉 Our Clean Label | Vandemoortele
