In the past years, we've worked on a stricter Clean Label® definition. This is to make sure that we always meet our customers' and consumers' expectations on transparent, healthy and cleaner products.

Time to get to know some of those Clean Label® products a bit better.

Following the changes in our definitions, we have adjusted our Clean Label target for 2025, from 83% to 80% for our Bakery Products business line. 

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We only grant Clean Label® to the food products whose list of ingredients contains:

  • no artificial colorants
  • no preservatives
  • no hydrogenated oils or fats
  • no high fructose corn syrup
  • no chemically modified starch

If needed for functional reasons, only natural flavours and few additives are present. 

Only the following 4 additives will be permitted for functional reasons under our Clean Label® definition: 

  • Carotenes (E160aii/iii)
  • Ascorbic acid (E300)
  • Lecithin emulsifier (E322)

Read more about our position and details on the different ingredients in the dedicated page

👉 Our Clean Label | Vandemoortele


About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Plant-Based Food Solutions. We are known for supplying innovative and high-quality products. 

In 2022, Vandemoortele realised a turnover of around EUR 1.7 billion with 4,600 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to approximately 70 countries worldwide.

News & Media Contact

Marc Croonen