20 Feb 24

Banquet d'Or® reveals its 2 new Burger Buns

Banquet d'Or® is proud to announce the launch of two innovative gourmet burger buns: the Ultimate Brioche Hamburger Bun and the Chili Burger Bun. 

These two new additions are not alone in Banquet d'Or®'s line-up. They are part of a range of 12 other buns, each bringing a distinctive added value to a burger menu. 

From clean label options to vegetarian and vegan choices, and buns with a variety of toppings, Banquet d'Or® offers a comprehensive selection to cater to diverse tastes and preferences.

Customer Convenience: a priority

In addition to their flavour profiles, both buns offer practical advantages:

↪️Cost-Effective: Ready to use, saving time and long shelf life.

↪️Efficient: Pre-sliced for convenience, and fully baked for easy handling.

The Chili Burger Bun 🍔 Some like it hot! 

  • Spicy crumb and topping
  • Blend of paprika, garlic, red bell pepper & tomato
  • Crispy crust
  • Soft crumb inside
chili bun

The Ultimate Brioche Hamburger Bun 🍔 It’s hard to be softer

  • Delicious brioche taste
  • Rich recipe with eggs and butter
  • Golden and shiny crust
  • Soft crumb
 Ultimate Brioche

🥇 Our Ultimate Brioche Bun is the number 1 preferred brioche bun by 52% of French consumers - versus competitor A (30%) and competitor B (17%).*

The bun recipe is favoured for its intense taste, voluminous size, and pleasant mouthfeel. It's a bun crafted not just with ingredients, but with consumer preferences in mind.

The Ultimate Brioche Hamburger Bun and the Chili Burger Bun are set to revolutionise the way we enjoy burgers.

Banquet d’Or®: Premiumness and quality are key

These buns are not just products; they represent Banquet d'Or®'s unwavering commitment to innovation, quality, and culinary excellence. The journey to create these buns involved workshops across European countries, meticulous market researchtrend analysis, and consumer insights. The result? A duo of buns that redefines the burger experience.


* Market research (France) Haystack for Vandemoortele - 103 bread buns consumers - November 2023 - blind test - Two leading premium branded deep-frozen fully baked brioche buns on the French market and one leading premium branded deep-frozen ambiant fully-baked brioche bun on the French Market. 

About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Plant-Based Food Solutions. We are known for supplying innovative and high-quality products. 

In 2023, Vandemoortele realised a turnover of around EUR 1.9 billion with 4,080 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to 72 countries worldwide.

News & Media Contact

Marc Croonen