New design for My Originals®

Same taste, new look!

Here’s why the rebranding of ‘My Originals®’ is a pretty big deal for us.

WE *HEART* AMERICAN STYLE BAKERY
Vandemoortele is European market leader for donuts, which is one of
the most important subcategories within the Vandemoortele brand family.

THE ORIGINALS IS ONE OF OUR KEY BRANDS.
It’s been around since 1997 and has become well established in the market.

IT’S TIME FOR A CHANGE.
Now that the brand is turning 20, it’s time for an upgraded, more
contemporary look and feel. And celebrate this Birthday with a new dress.

SO, WITHOUT FURTHER ADO, WE’D LIKE TO INTRODUCE YOU TO: “MY ORIGINALS®”!
We won’t be messing with the familiar quality or taste of the products,
it’s just about taking the look & feel into a new, inspirational direction.

 

Meet the delicious members of our “My Originals®” brand family here

About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Margarines, Culinary Oils & Fats (MCOF). We are known for supplying innovative and high-quality products.

In 2021 Vandemoortele realised a turnover of around EUR 1.3 billion with 4,800 (permanent and temporary) associates. The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States. We operate on more than 28 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to 95 countries worldwide.

News & Media Contact

Marc Croonen
marc.croonen@vandemoortele.com