OUR innovative PP seal, made in collaboration with MCC VERSTRAETE, was granted the Readers' Award during the Sustainability Awards 2022.
By offering this 100% recyclable packaging, Vandemoortele takes a pioneer position in the European world of margarine.
MORE THAN 13 COUNTRIES
Our 100% recyclable SealPPeel substitutes the typical aluminium foil. It doesn't rip, and also simplifies the sorting process of empty packages. This autumn, we will start distributing these fully recyclable margarine tubs. First in Belgium, later in other countries. Margarine tubs made by Vandemoortele are sold under Brands and Private Label in more than 13 countries in Europe.
As the creation of this sustainable seal is a positive development for all of our customers, we have offered our entire customer base the option to evolve to this nature-friendly solution. This proposal has gotten very positive feedback and at the moment 99% has said 'yes' to this new seal. Our customers will also have the opportunity to create a PP seal tailored to their brand, with a unique design to match the brand identity.
we are the only european supplier offering this type of sustainable margarine packaging.
BECOMING A PIONEER
By moving forward and choosing our PP seal, customers are making their packaging more sustainable. As European retailers are committed to make all packaging 100% recyclable by 2025, this innovation is truly a win-win. It not only contributes to our own corporate sustainability goals, but also makes our shared objective more attainable.
Currently, we are the only supplier in Europe offering this type of durable margarine packaging. By offering this sustainable solution, Vandemoortele takes a pioneer position in the world of margarines.
Want to discover more about the creation of this seal and our collaboration with MCC Verstraete? Go to this interview.
