Retail private brand

Our retail concept ranges

Do you know RODA® &  ST. VILLEPRÉ®? Yes, no, don't worry!

These are not brands but concepts which allow you, our retail customers to test ideas or to co-develop prototypes for the margarine and butter shelf in a fast way.

We have developed these two concepts because we know you, our retail customers are constantly looking for market and consumer solutions to boost their sales.

This with an agile, cost effective, fast and easy way to implement opportunities.  Especially for new product development and innovation roadmap.

RODA®

The margarine shelf concept

Do you have a product or co-development in mind? Would you like to extend your range or find a temporary production solution for your margarine business? Or do you just want to be inspired for future launches?

RODA® covers your need in the margarine shelf, ranging from healthy or tasty margarines, fresh or creamy to spreading or cooking and baking. 

Packaging may be a bottle, tub or wrapper. Off course, packaging can be adapted to you wishes. Scroll down to find out the RODA range.

St. VILLEPRÉ®

The blended oils and butter concept

St. VILLEPRÉ® shows you the diversity of possibilities when the best of oils and butter are blended.

Combining oil and butter is an art, using it in the kitchen is luckily a lot easier. Next to its rich buttery taste, it is easy to spread out of the fridge. While cooking, the blend spatters less, does not burn and is highly convenient in baking.

Packaging may be a bottle, tub or wrapper. Off course, packaging can be adapted to you wishes. Scroll down to find out the St. VILLEPRÉ® range.

Want to know more?

Get in touch with your local Vandemoortele contact.

Want to know more?

Get in touch with your local Vandemoortele contact.