For a flavour to be called a natural strawberry flavour, at least 95% of the flavour should come from strawberries. But did you know that you can recreate a strawberry flavour using other natural flavours? A lot of fruits, vegetables, spices,… contain similar molecules. This means that you can recreate the taste of a strawberry without using strawberries!

For some tastes, using a natural flavour is impossible, for many reasons, one of them being the cost of natural flavours another one being availability. Extracting a natural flavour is also sometimes a less sustainable option as it uses a lot of resources and transport. Synthetic can offer more sustainable options, like for vanillin for example.