02 Jun 23

Why our associates are ambassadors of our Vandemoortele values

Values ​​are about behaviour; what people do on a daily basis and how you experience the company culture. Today, we highlight our values by sharing the stories of our associates Anna, Pedro & ISSIAGA, as told in our Annual Integrated Report. 

Vandemoortele values

Respect is the foundation of our actions and our external and internal relationships. We act with integrity and respect both toward others and in relation to the environment.

Our ambition is to deliver the Vandemoortele promise: best taste, best quality, best service. We take ownership of the company’s goals, and are committed to delivering an outstanding performance in a sustainable way, for our customers and ourselves alike. We are passionate, engaged and energised.

The spirit of cooperation can be found within our teams and between ourselves and our partners. We are open-minded and value each individual contribution. We share our knowledge and expertise, and enjoy working together.


Issiaga: “I was born in the African Republic of Guinea. When I was 1 year old, I lost my hearing due to illness. Because Guinea offers no prospects for deaf people, my father took me to France, where I obtained training certificates in cooking, pastry making and chocolate making."

"After a successful internship, I was offered a position at Vandemoortele. I have been with the company for 13 years now, and my deafness has never been an obstacle. My colleagues trust me, and I communicate with them through lip-reading or writing, SMS or e-mail. I am happy to have a good job that allows me to take care of my children.”


Anna: “I joined Vandemoortele in 2019, as Category Manager for Poland. With my experience as Category Manager for various international companies, I quickly improved myself and was promoted to Marketing Manager CEE. I now lead the marketing team for 5 Central European countries, which means I have many different tasks and responsibilities."

"My team and I mainly focus on combining our global strategy with local initiatives to arrive at glocal solutions. Moreover, collecting customer-centric data, supported by consumer insights, is essential for me in preparing strong marketing plans.”


 Pedro: ”After working in previous positions at different companies, I joined Vandemoortele in November 2007. From the start, I felt I had finally found my preferred workplace: a company that combines a caring and long-term family vision with the advantages of a multinational company."

"The Sant Just office feels like a family to me: no matter how difficult things become, we work together and we believe in each other. I look to the future with optimism, knowing that I am working with very engaged and talented people: a perfect combination to obtain excellent results.”

Our people

More associates tell their stories in our Annual Integrated Report 2022: a warm invitation to get to know us.

About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Plant-Based Food Solutions. We are known for supplying innovative and high-quality products. 

In 2023, Vandemoortele realised a turnover of around EUR 1.9 billion with 4,080 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to 72 countries worldwide.

News & Media Contact

Marc Croonen