05 May 24

Why laughter really is the best medicine

As the world marks World Laughter Day, we love to take a moment to focus on well-being. In our organisation, we actively embrace moments that bring us together and spark true connection. Moreover, laughter is a universal remedy for nourishing well-being.


We are committed to fostering a healthy work environment for our associates. That is why we have implemented a comprehensive well-being initiative, centred around seven ‘Add Flavour’ pillars. These include mental health, physical health, personal and professional development, leadership, the ABC of work happiness, social contact, and our corporate culture and values.

Laughter really is the best medicine

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7️⃣ reasons why laughing is good for your health

1️⃣Lowers blood pressure: Studies have shown that laughter can lead to a reduction in blood pressure, which is a significant risk factor for heart disease and stroke.

2️⃣Boosts immune system: When you laugh, your body makes more of the tiny soldiers - called antibodies - that fight off germs. It also makes your T-cells - another type of germ-fighting soldier—work better. This means you can fight off sicknesses better and stay healthy!

3️⃣Increases personal satisfaction: Laughter improves your mood and increases personal satisfaction, making it easier to cope with difficult situations. It also helps you to relax and recharge, reducing anxiety and improving overall emotional health.

4️⃣Strengthens relationships: Shared laughter is a way to bond with colleagues, even when things get serious. It is a powerful tool to manage conflict and reduce tension when emotions are running high. Laughing is super glue for our relationships, keeping our connections strong and our hearts light.

5️⃣Improves cardiac health: Did you know laughing actually is a great cardio workout? It gets the heart pumping and burns a similar amount of calories per hour as walking at a slow to moderate pace.

6️⃣Improves mental function: Brain scans show that when we laugh, it stimulates multiple regions across the whole brain, enhancing mental function and improving alertness, creativity, and memory.

7️⃣Reduces stress: Laughter can lower stress levels by reducing the release of stress hormones and triggering the relaxation response of the parasympathetic nervous system.

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About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Plant-Based Food Solutions. We are known for supplying innovative and high-quality products. 

In 2023, Vandemoortele realised a turnover of around EUR 1.9 billion with 4,080 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to 72 countries worldwide.

News & Media Contact

Marc Croonen