BAKE'UP® is Vandemoortele's unique technology for pastry that when frozen is 60% smaller than equivalent pre-proved products. As a result, our customers can save up to 60% in storage and logistics costs. These products can be baked straight from the freezer, as they prove as they bake, saving time for our customers. With this improved level of convenience, as well as the products' excellent taste, BAKE'UP® is a very attractive choice.

New and improved generation BAKE'UP®​

In order to retain our unique position in the market, with a real innovative technology, we have developed a new generation of BAKE'UP®. This new BAKE'UP® technology noticeably improves the quality of the product. We therefore decided to protect this innovation with a patent: Only Vandemoortele can offer this level of convenience ánd quality to the customer.

Watch this video to understand the unique benefits of BAKE'UP®:



Discover our BAKE'UP® products


About Vandemoortele

Vandemoortele was founded in 1899 as a Belgian family business, and has continued to grow and develop ever since. Over the last two decades, we became a European food company with leading positions in two product categories: Bakery Products (BP) and Plant-Based Food Solutions. We are known for supplying innovative and high-quality products. 

In 2022, Vandemoortele realised a turnover of around EUR 1.7 billion with 4,600 associates (permanent and temporary). The Vandemoortele Group headquarters are located in Ghent, Belgium. We have commercial offices in 12 European countries, as well as in the United States and Asia. We operate in 29 high-quality production sites all over Europe, in order to ensure proximity to all our key markets. We export from Europe to approximately 70 countries worldwide.

News & Media Contact

Marc Croonen