As donuts are often an impulse purchase, our MyOriginal® DOONY's brand is current offering inspirational donuts recipes. By presenting them in an attractive FESTIVE themeS, we're making sure eating donuts IS a moment of pure indulgence.
Themes such as Easter, Halloween, Christmas, Valentine's Day, et cetera make for delicious donut creations. These themed donuts will uplift the atmosphere and revenues in any artisan bakery shop.
Already mouth-watering? These donuts are currently only available in Belgium!
Our toolkit
For the sales representatives working together with the bakers, we developed a toolkit to tell a convincing and fun selling story.
The ‘Donuts get the party started’ toolkit:
- 1 reusable ‘record player’ for each representative, to visually present the concept to the baker.
- A set of Album covers - one per artisan bakery - with 5 ‘donut’ records inside.
- A QR code on the album covers and the ‘donut’ records with the ‘how-to’ videos.
We also created short movies to show the artisan bakery how easy it is to decorate the donuts and put them in their counter themselves.