Perfetti Van Melle partners with licensee Vandemoortele to launch Chupa Chups® donuts

Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading European food group, Vandemoortele, to create a range of donuts under the iconic international lollipop brand, Chupa Chups®. The product will leverage the sweet flavours of the lollipops, as well as the colourful and playful designs associated with the brand. The donuts are set to launch from spring 2018 in France, Belgium, Netherlands, with more countries rolling out later in the year. Products will be available across all major distribution channels and online. The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

Founded in 1958, Chupa Chups® is an iconic confectionery brand that has become a part of popular culture. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Licensing Area Manager at Perfetti van Melle, says, “We are very pleased to partner with Vandemoortele. We share the same values of product excellence and dynamic approach to the market. This is a great project that will bring innovative products across Europe and our loyal consumers will enjoy the sponge texture of the donut with crunchy Chupa Chups® on top.”

Eddy Van Blanken, Group Marketing Director at Vandemoortele, says, “We are delighted to cooperate with Chupa Chups®’ brand owner Perfetti Van Melle. Chupa Chups®’ fun and colourful DNA and its iconic taste gives us the opportunity to innovate in the donut market. We look forward to engaging our consumers with a unique combination of the well-known Chupa Chups® flavours and the delicious Vandemoortele donuts.”

Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific, says, “We are thrilled to welcome Vandemoortele to the Chupa Chups® licensing programme. As a market leader in the sweet treats category, Vandemoortele is an ideal partner to translate Chupa Chups’ distinct visual identity and flavours into the donut category.”

ChupaChups®​ donut

About Chupa Chups®

Chupa Chups®, the iconic lollipop brand, was launched in Spain back in 1958. It has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late 1960s. Today, Chupa Chups® is the most popular and consumed lollipop in the world; one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries. Chupa Chups® is a truly global brand.

Over the years, the magic and brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing programme which is rapidly expanding into its key markets. The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal, Chupa Chups® offers endless possibilities to create unique retail experiences. Chupa Chups® is the perfect treat for your senses to make life less serious!

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About Perfetti Van Melle

Perfetti Van Melle, the third largest confectionary group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes with some of its most popular brands: Chupa Chups® and Airheads®. Lifestyle licensing programmes have been also developed with other confectionery classics: Mentos®, Frisk®, Smint® and Brooklyn®. 

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About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.  We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.

Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing.  Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.

The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world.  For more information, please visit Beanstalk is a part of the DAS Group of Companies.


About The DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organisations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.


About Vandemoortele

Vandemoortele is a leading European food group that manufactures and sells high quality food products. Vandemoortele focuses on two activities: Bakery Products and Margarines, Culinary Oils & Fats.

In 2018 Vandemoortele realised a turnover of around EUR 1.4 billion with 5,100 employees. The Group is present in 12 European countries with own sales organisations and/or production sites. Its headquarters are located in Ghent, Belgium.

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