Our Brands

MY ORIGINALS®

AMERICAN STYLE BAKERY

If someone would ask us to describe ‘MY ORIGINALS®’ in one sentence, we would reply: “MY ORIGINALS® ARE YOUR TREASURE OF ICONIC DELIGHT”.

Of course, one sentence doesn’t do justice to the rich layers of a brand. The question “What makes ‘MY ORIGINALS®’ different?” deserves more than that. In order to describe the key characteristics of the ‘MY ORIGINALS®’ brand, we have selected a specific series of words and idioms. The sum of all these parts should give you a pretty good idea of the brand foundations.

QUALITY - EXPERTISE - INNOVATIVE - SURPRISING TASTES & SHAPES - ENERGIZING - YOUR SPECIAL FAVOURITE - YOUR LITTLE PLEASURE IN LIFE - THE ONE AND ONLY - AUTHENTIC RECIPES - STATUS AND LEADERSHIP - A UNIQUE WAY OF LIFE - INSPIRATIONAL - PURE INDULGENCE - CAREFREE - JOYFUL MOMENTS - MY SPECIAL MOMENT!

Meet the delicious members of our “MY ORIGINALS®” brand family.

Want to know more?

Contact your wholesaler or regional Vandemoortele sales representative