• Company News
  • 20 Dec 16 / Cindy Goeteyn

    Vandemoortele launches a new corporate identity

    Vandemoortele launches a new corporate identity to clarify our promise to our customers and to inspire all of our stakeholders.

    Our new Corporate Identity is created to convey that we’re a people’s business, customer centric and passionate about food and taste.

    We added a visual icon to our brand name. Nature is a wonderful source of goodness.  Our visual icon symbolizes naturalness and growth - the promise of progress. The colours of the icon represent the diversity of taste, on a cultural as well as a personal level. We celebrate cultural authenticity. We cater to local taste and we’re open to developing tailored recipes.

    Our new corporate identity paves the way for digital marketing. To step up our game we kick off with a new website. We’re determined to create valuable content to inspire our stakeholders. Whether video, audio, animatics, infographics or in writing, whatever best suits evolving needs. To help our customers build their businesses.

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    About Vandemoortele

    Vandemoortele is a leading European food group that manufactures and sells high quality food products. Vandemoortele focuses on two activities: frozen Bakery Products and Margarines, Culinary Oils & Fats.

    In 2015 Vandemoortele realised a turnover of around EUR 1.36 billion with 5,200 employees. The Group is present in 12 European countries with own sales organisations and/or production sites. Its headquarters are located in Ghent, Belgium.

    News & Media Contact

    Leen Danhieux
    Leen.Danhieux@vandemoortele.com

    +32 9 242 47 75