/ Jan Gesquière
Vandemoortele launches a new corporate identity to clarify our promise to our customers and to inspire all of our stakeholders.
Our new Corporate Identity is created to convey that we’re a people’s business, customer centric and passionate about food and taste.
We added a visual icon to our brand name. Nature is a wonderful source of goodness. Our visual icon symbolizes naturalness and growth - the promise of progress. The colours of the icon represent the diversity of taste, on a cultural as well as a personal level. We celebrate cultural authenticity. We cater to local taste and we’re open to developing tailored recipes.
Our new corporate identity paves the way for digital marketing. To step up our game we kick off with a new website. We’re determined to create valuable content to inspire our stakeholders. Whether video, audio, animatics, infographics or in writing, whatever best suits evolving needs. To help our customers build their businesses.